• BI

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Virtual Incubation

Author

Jeffrey D. Abbott
Jeffrey D. Abbott

Course description

The Ideation Phase is comprised of six Lessons organized into three tracks:

  1. Market Development
  2. Business Development and
  3. Organizational Development

Participants will learn about the lean startup methodology, business model canvas, market and competitor analysis, problem/solution fit validation strategies, as well as management team and organizational development milestones.

Course content

18

Modules

54

Classes

Ideation - Lesson 1
P1L1-1 (MD) - The Importance Of Why
P1L1-2 (BD) - What Is A Startup?
P1L1-3 (OD) - Should I Co-Found? With Whom?
Ideation - Lesson 2
P1L2-1 (MD) - Introduction to Lean Startup
P1L2-2 (MD) - Introduction To BMC
P1L2-3 (BD) - Naming your startup
Ideation - Lesson 3
P1L3-1 (DM) - How To Discover Customers
P1L3-2 (BD) - IP And NDA's
P1L3-3 (OD) - Startup Team Members Titles
Ideation - Lesson 4
P1L4-1 (MD) - Gathering market data
P1L4-2 (BD) - Logo choosing and branding
P1L4-3 (OD) - Recruiting Talent in a Tech Startup
Ideation - Lesson 5
P1L5-1 (MD) - Minimum viable products (MVPs)
P1L5-2 (BD) - Mapping competitive value
P1L5-3 (OD) - The Value Proposition Canvas
Ideation - Lesson 6
P1L6-1 (MD) - Customer segments, archetypes and acquisition
P1L6-2 (BD) - Validated learning and experimenting
P1L6-3 (OD) - Equity splits
Validation - Lesson 1
P2L1-1 (MD) - Product/service delivery
P2L1-2 (BD) - Venture Messaging
P2L1-3 (BD) - Leverage Linkedin
Validation - Lesson 2
P2L2-1 (MD) - Key Resources
P2L2-2 (BD) - Company external profiling
P2L2-3 (BD) - Management team needs
Validation - Lesson 3
P2L3-1 (MD) - Key activities and roadmapping
P2L3-2 (BD) - Customer acquisition & guerilla marketing
P2L3-3 (OD) - Management team recruitment and retention
Validation - Lesson 4
P2L4-1 (MD) - Startup Marketing & Partnerships
P2L4-2 (BD) - The art of the executive summary
P2L4-3 (OD) - Management team expansion
Validation - Lesson 5
P2L5-1 (MD) - Startup marketing 2 & Costs Structure
P2L5-2 (BD) - Business entity formation
P2L5-3 (OD) - Founders’ agreements & Vesting schedules
Validation - Lesson 6
P2L6-1 (MD) - Startup Marketing 3
P2L6-2 (BD) - Cash flow Analisys
P2L6-3 (OD) - Startup Culture
Acceleration - Lesson 1
P3L1-1 (MD) - Entrepreneurial sales model cycles and strategies
P3L1-2 (BD) - Persuasive pitching
P3L1-3 (OD) - Leadership and motivation practices
Acceleration - Lesson 2
P3L2-1 (MD) - Entrepreneurial selling through storytelling
P3L2-2 (BD) - Innovation and TT Resources
P3L2-3 (OD) - Attunement in leadership
Acceleration - Lesson 3
P3L3-1 (MD) - Lifetime value of a customer
P3L3-2 (BD) - Startup documentation and bookkeeping
P3L3-3 (OD) - Cash flow for motivation
Acceleration - Lesson 4
P3L4-1 (MD) - Powerful presentations
P3L4-2 (BD) - Presentation zen
P3L4-3 (OD) - Startup Board of Directors 1
Acceleration - Lesson 5
P3L5-1 (MD) - Presentation categories
P3L5-2 (BD) - Pitching VCs
P3L5-3 (OD) - The startup Board of Directors
Acceleration - Lesson 6
P3L6-1 (MD) - The investor pitch
P3L6-2 (BD) - Term Sheets
P3L6-3 (OD) - Managing investors